Rubbermaid Tests TV For Little Tikes Toys

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Martin/Williams’ inaugural work for Rubbermaid includes the company’s first advertising for its Little Tikes toy line.
Two 30-second TV spots will break in April in a four-city test. Rubbermaid is looking to gauge the effectiveness of both the medium and of spring as a selling season for the toys. Past marketing for Little Tikes has been concentrated before Christmas. The TV campaign is expected to be expanded nationally in the fourth quarter.
One of the spots is a general brand-building ad for Little Tikes, while the other touts the company’s Push & Ride Coupe toy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in