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Martin/Williams Launches $30 Mil. Campaign
CHICAGO–Rubbermaid this week begins its most aggressive marketing effort to date for its home products with an estimated $30 million campaign from Minneapolis agency Martin/Williams.
Using a dual approach, the campaign is intended to build Rubbermaid’s brand name while also touting individual products and innovations, said Steve Collins, the agency’s partner for strategic client services.
“Rubbermaid has a couple of different challenges that they have to address with one campaign,” he said.
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