Rubbermaid Gets a Move On for '99

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Rubbermaid will target the estimated 43 million Americans who will move this year with an estimated $10 million marketing effort that includes TV and direct mail advertising.
The new focus results from research indicating consumers who are packing and moving are heavy users of a variety of Rubbermaid products, from cleaning supplies to storage containers, said Jim Miller, director of marketing communications at the Wooster, Ohio, company.
“This is a huge untapped market and worthy of addressing as an annual seasonal selling period,” Miller said.

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