R&R Urges Nevadans to Tune In, Turn It Down

LOS ANGELES Independent R&R Partners takes Nevada energy consumers back to the “Winter of 68” with a new effort on behalf of Sierra Pacific Power, the agency said.

A pair of television spots and four print executions use iconic late-1960s imagery to remind northern Nevada residents to keep their thermostats set at 68 degrees through the chilly season, according to the Las Vegas-based shop. Work breaks regionally the week of Nov 14.

In one 30-second spot—instantly recognizable as a takeoff on one of the era’s landmark films, The Graduate—a dripping-with-sweat young man nervously asks a much older, seductively dressed woman, “Are you trying to get me hot, Mrs.