R&R Heads to the 'Burbs for New Vegas Spot

LOS ANGELES Independent R&R Partners’ latest television effort on behalf of the Las Vegas Convention & Visitors Authority broke late last week, the agency said.

It is the client’s third campaign installment so far this year, a continuation of the work that has made “What happens in Vegas, stays in Vegas” a pop-culture catchphrase, an R&R representative said. But this time, there’s a twist.

“We’re further into the evolution of the campaign,” said Rob Dondero, executive vice president of the Las Vegas shop, noting that the new spot, “Parents,” does not feature any footage of the city’s neon-lit Strip.