RPA Revs Honda's Engines

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LOS ANGELES Independent RPA broke a campaign for Honda over the weekend on ESPN’s SportsCenter and in USA Today to trumpet the start of the IndyCar racing season.

A spot that broke Friday (“Starting Up”) opens with a garage door lifting to reveal a Honda racing car. A montage follows of various Honda vehicles such as Formula One cars, motorbikes, outboard motors and even the non-racing Element, all seen switching on their headlights and revving their engines.


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