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Honda Nameplate Becomes a ‘Destination’
LOS ANGELES–Four new TV spots for American Honda Motor Co.’s luxury Acura unit aim for unity and an emotional connection with prospective buyers.
The ads are the first from longtime Honda shop Rubin Postaer and Associates, Santa Monica, Calif., since it won the $150 million account last summer.
Two spots introduce the luxury-performance CL coupe. All ads are designed to redefine Acura as an “aspirational/destination brand” like BMW or Mercedes, said vp, account director Pen Pendleton.
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