Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As the presenting sponsor of the Los Angeles Marathon, American Honda Motor Co. recently asked its ad agency, Rubin Postaer and Associates, for a campaign that would capture the essence of the 26.2-mile race.
The Santa Mon ica, Calif., agency responded with a 30-second TV commercial that focuses on the athleticism of the event.
RPA is launching outdoor and print ads this week for the 16th Los Angeles Marathon, and plans to unveil the TV spot a few weeks ahead of the March 4 race.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in