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Move over Star Trek, Rubin Postaer and Associates is launching new ads for American Honda Motor Co.
The Santa Monica, Calif., agency is unveiling a dozen new spots through mid-Nov ember. Four of them feature a group of carpoolers who are as obsessed with the Honda Accord as Kirk and Spock are about the Enterprise, engaging in manic banter laced with spaceship jargon as they en counter adventures on the road.
RPA also handles media on the estimated $100 million account.
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