The Royal Treatment

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

People don’t want their rats meek and subliminal. They want them grand, maraud ing, glutton ous—scaling tall buildings, if possible. That’s the lesson learned from Republican challenger Sonny Perdue’s video master piece in the Georgia governor’s race. Where Repub licans fell in 2000 with “Rats,” Perdue rises with a campy, Godzilla-esque parable about Democrat Roy Barnes’ “shifty and crafty” performance as governor. “As the power coursed through his veins, King Roy Barnes made promises upon promises, and kept hardly a one,” a narrator says as a huge rodent with a “King Roy” necklace gorges himself in the governor’s mansion, lumbers through Atlanta’s traffic-clogged streets, climbs buildings and drags his sag ging tail to the state capitol to give its golden dome a big smooch.

The video—running on VoteSonny.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in