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Crosby Marketing has landed the $1-2 million advertising account of Royal Farms.
The Annapolis, Md., agencyoutperformed several shops in a review, including Gilden Integrated and Hottman Edwards Advertising, both located in Baltimore.
Royal Farms, based in Baltimore, operates 110 convenience stores in Delaware, Maryland and Virginia. Crosby will direct a branding effort supported by advertising, in-store promotions and signage, public relations and direct mail.
Tagged “Real fresh, real fast,” a new radio and outdoor campaign will position the stores as destinations for fresh food.
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