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Arnold Communications has captured the advertising account of Royal Caribbean Cruise Line.
The Boston-based agency won the estimated $33 million account over the incumbent, McKinney & Silver in Raleigh, N.C., and Temerlin McClain in Irving, Texas.
Agency executives declined comment. Royal Carib-bean Cruise Line representative Mi-chelle Smith also would not comment.
Two weeks ago, Arnold beat another Texas shop, The Richards Group, to win the first national anti-smoking contract from the American Legacy Foundation valued at $150-225 million.
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