Royal Caribbean Spots Set Sail

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Royal Caribbean has unveiled a national television push from Arnold Worldwide designed to drive customers to its Web site for a taste of “virtual cruising.”

A series of 30-second TV spots from the Boston-based agency utilizes the percussive pop song “Lust for Life” as a soundtrack for colorful, quick-cut images of vacationers having fun aboard the client’s cruise ships, splashing in the ocean with stingrays and enjoying the sites—including Tivoli and the famed “Little Mermaid”—of Copenhagen, Denmark.

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