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NEW YORK As contenders prepare for final presentations next month, sources have identified the four media shops partnering with creative agencies to pitch Royal Caribbean’s $75 million ad account.
Omnicom’s PHD, Publicis Groupe’s MediaVest, IPG’s Initiative and WPP’s MindShare have teamed with holding company siblings TBWA\Chiat\Day, Saatchi & Saatchi, DraftFCB and JWT, respectively, sources said. Adweek.com yesterday identified the creative contenders.
Havas units Arnold (creative) and MPG (media), both in Boston, have handled the client’s business. Both are now out of contention, sources said.
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