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When great art is used in pop culture (including ads), it’s typically there as a target of irreverent wit. The trouble with this approach is that overuse has made irreverent wit one of the bores of our time. While Royal Caribbean places itself in a humorous relationship to the ceiling of the Sistine Chapel, it’s anything but blasé about the masterpiece. Indeed, having shunned the irreverent-wit approach, the ad instead treats us to some reverent wit.
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