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Wendy’s International said it named Ian Rowden as evp and chief marketing officer. Rowden was most recently evp and CMO at Callaway Golf. Before that he was vp and worldwide director of advertising at Coca-Cola from 1995-2000. Rowden will report to Tom Mueller, Wendy’s North American president and COO. Wendy’s lead ad agency is IPG’s McCann Erickson in New York. The company spent $320 million on ads last year and $280 million through September, per Nielsen Monitor-Plus.
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