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LOS ANGELES Men and women often prefer different kinds of pizza, but Round Table Pizza has a menu option to please both sexes.
That’s the theme of the client’s latest campaign from independent Siltanen & Partners.
“Men tend to like the heartier, meatier pizzas and women like the lighter fare with high-end ingredients. We wanted to position it as a pizza that both men and women love,” said agency creative director Rob Siltanen.
The TV spots support the Concord, Calif.-based
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