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Rothschild Memorial Set

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NEW YORK Former copywriter Diane Rothschild, known for both her stylish advertising and personal chic, will be remembered at a memorial service at the University Club on Monday, May 14.

Beginning at 5:30 p.m., friends will offer their thoughts about Rothschild, who died at age 63 April 3 after a five-year battle with lung cancer. Afterward there will be an open microphone for others to share recollections. Those interested in attending should contact Rothschild's husband, Alan Pando, at alan@pandomail.com.

Rothschild created intelligent, much-lauded ad campaigns for Volkswagen, J&B and Land Rover during a 40-year career. She started on Madison Avenue in 1969 at Doyle Dane Bernbach and rose through the ranks to become a creative director and serve on the agency's New York board of directors.

In 1986, she and her DDB creative partner left the agency to start Grace & Rothschild in Manhattan. The agency launched the first campaign for Land Rover and Range Rover, inaugurating the SUV category in the states. Those car introductions became a Harvard Business School case study. Rothschild joined Della Femina Jeary & Partners in 2000, which added her name to the door.

After being diagnosed with lung cancer, Rothschild, who had been a smoker, focused her passion and creative skills in advertising raising the awareness of lung cancer and smoking. She joined the board of the Lung Cancer Alliance, which promotes research about and early detection of the disease. Two years ago, she helped create a campaign for the group that warned of the rising incidence of the disease among non-smokers.

Her diminutive, 5-foot 2-inch frame belied her industry stature: In October 2005, Rothschild became the fourth woman inducted into the One Club Hall of Fame.

"She was one of the giants of our industry," reflected former partner, Michael Jeary. "She and her work will always be remembered. I thank the day I was able to work with her."