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DaimlerChrysler Consolidates Global Catalog Work
DETROIT–While DaimlerChrysler executives continue to consider whether or not to consolidate media buying duties with Omnicom Group or a Bozell Worldwide-CIA team, Omnicom-owned Ross Roy Communications last week emerged the winner in another consolidation decision by the automaker.
Bloomfield Hills, Mich.-based Ross Roy–part of BBDO Worldwide’s PentaMark unit, which also includes BBDO Detroit and the PentaCom media buying operation–was selected to handle DaimlerChrysler’s global catalog production, an assignment previously shared with Bozell Worldwide.
Ross Roy previously handled only the U.S.,
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