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NEW YORK – In a move designed to make Ross Roy easier for the market to understand, and to break down unnecessary walls inside the company, chairman Peter Mills said Friday the company will henceforth be called Ross Roy Communications. In making the change, not only does the Ross Roy Group holding company name go away, but also the names of separate units such as Ross Roy Advertising, Ross Roy Retail, Ross Roy Franchise, Ross Roy Direct and Ross Roy Productions.
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