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Relationship Marketer Eyes New Business as Part of Reinvention
DETROIT–A four-year development plan for Ross Roy Communications culminates this week with the shop adopting a new name and outlining its plans to go after new business.
The Bloomfield Hills, Mich., agency, which has operated as Ross Roy for 75 years, is taking the name InterOne Marketing Group, and employing a new slogan, “The customer relationship management agency.”
As part of the reinvention, the agency is moving its 1,000-plus staffers to a new office in Troy, Mich.,
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