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By Steve Krajewski
DALLAS–After a more than two-year relationship with Gleason/Calise/Associates here, Rosewood Hotels & Resorts has shifted its advertising account to Krause Associates in Dallas.
The account move followed a review of four undisclosed Dallas-area shops and one Los Angeles agency.
Arthur Berg, director of marketing for resorts at Dallas-based Rosewood Hotels & Resorts, declined to name the agencies that competed for the business. Billings are not yet finalized, but Berg said spending could exceed $1 million.
Berg said he and Gleason/Calise/Associates executives agreed to a mutual parting before the review was launched three months ago.
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