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WASHINGTON — Allen Rosenshine, chairman and CEO of BBDO, told lawmakers last week that the government’s troubled anti-drug media campaign needs two industry advisory groups to streamline the creative-approval process and evaluate the effectiveness of the work.
Rosenshine said the American Association of Advertising Agencies has offered to recommend experts to serve on the panels. He made his remarks at a House subcommittee hearing that examined why the White House Office of National Drug Control Policy’s anti-drug media campaign is no longer effective.
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