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Zach Rosenberg, Initiative Media senior vice president/new-business development, has joined Horizon Media as executive vice president and general manager, Western Region. The promotion elevates one of the market’s better-known young executives and ends Horizon’s long search for a new leader in Southern California.
Rosenberg, 41, replaces Pam Warren, who left Horizon in the summer of 1999 to freelance and has since founded Pamela Warren & Associates in Los Angeles.
“We didn’t want to bring in a GM until we really felt ready to handle our growth,” said Bill Koenigsberg, Horizon president/CEO.
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