CHICAGO The Rosen Group here has changed its name to Rosen & Brichta, reflecting the addition of partner Bill Brichta.
Brichta, 50, was previously chief creative officer of MARC USA in Chicago, leaving that agency in June 2003. He had previously held an ownership stake in Keroff & Rosenberg, which sold to MARC in 1998.
Brichta becomes president of the independent shop, while founder Jerry Rosen, 46, continues as CEO. Clients include Arby's Chicagoland co-op, Ricoh Systems and the Chicago Fire soccer team.
The agency has entered into an alliance with Gateway Marketing International in Arlington Heights, Ill., a direct, promotions and fulfillment agency. Offering each the other's capabilities, the shops will work as R&B Gateway. Gateway continues under president and CEO Vince Marinelli.