Rose Is A Rose Is A Promo Margeotes/Fertitta + Partners handed out 30,000 roses to Baltimore women between the ages of 25 and 54 last week.

It’s not that the agency is desperate for Maryland-style loving, rather it is trying to raise awareness of its client Romance Classics, a cable network owned by American Movie Classics, Woodbury, N.Y.
So, unsuspecting female passersby at neighborhood malls, the train station and the downtown business center received a dethorned red rose with a tag attached.
The tiny card features a network logo and a description of the channel’s romance-inspired programming.
The network is not currently available in the region, but Margeotes account director Jon Shrair said he hoped the tactical promotion would create a desire for it among target viewers.
The event coincided with a newspaper ad (shown here) that ran in The Baltimore Sun.