CHICAGO -- Veteran marketer Jack Rooney, who heads the BP global retail business at Ogilvy & Mather here, is set to leave the agency for GMR Marketing, an Omnicom Group-owned sports and event marketer, a GMR executive confirmed.
Rooney will join GMR, New Berlin, Wis., in a newly created top client position, in mid-February, according to sources. GMR's CEO, Gary Reynolds, confirmed Rooney was joining the company but declined further comment. An Ogilvy representative declined comment.
Miller Brewing in Milwaukee is a major GMR client and former Rooney employer. He spent two years as vice president of marketing at the brewery before joining Ogilvy in July 2000 as senior partner and executive group director. In between he did a brief stint at a Madison, Wis.-based dot-com.