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After two decades of countless wacky TV and radio commercials, Jordan’s Furniture is turning its attention to cyberspace.
The Waltham, Mass., chain, a unit of Berkshire Hathaway run by the ubiquitous Tatelman brothers, Barry and Eliot, has launched a new Web site designed by New York i-shop Agency.com.
The site, www.-jordans.com, allowscustomers to browse more than 700 items by product or style and configure a room to determine which pieces will best enhance the space.
“We feel the site will help drive focused customer traffic into [Jordan’s] stores” bygiving shoppers a clearer idea of what they want when they go shopping, said Anthony Laudico, president of Agency.com.
The site’s main page includes the line “Your life.
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