Romann Names Ex-Client President

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The Romann Group has tapped a former Cablevision executive—and onetime client—to be its first president.

Jeff Grill, 38, is charged with overseeing account services and developing agency strat egy, said Gad Romann, principal of the New York shop, which claims billings of $100 million. “We need to bring a bigger infrastructure to the table,” said Romann, explaining the move, which is effective immediately. Grill reports to Romann.

At Cablevision, Grill was vp of marketing and advertising. On his watch, Cablevision hired The Romann Group to handle ad duties for Optimum Online, which provides Internet access via a cable line.



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