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Romann Names Ex-Client President

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The Romann Group has tapped a former Cablevision executive—and onetime client—to be its first president.

Jeff Grill, 38, is charged with overseeing account services and developing agency strat egy, said Gad Romann, principal of the New York shop, which claims billings of $100 million. "We need to bring a bigger infrastructure to the table," said Romann, explaining the move, which is effective immediately. Grill reports to Romann.

At Cablevision, Grill was vp of marketing and advertising. On his watch, Cablevision hired The Romann Group to handle ad duties for Optimum Online, which provides Internet access via a cable line. Optimum is currently handled by FCB in New York.

Before Cablevision, Grill was an svp, account managing director at the former Wunderman Cato Johnson in New York. During a 16-year career, Grill also has held account posts at New York-based shops Young & Rubicam and N.W. Ayer & Partners, working on brands such as AT&T, Folgers and the former US West.

Reflecting on Grill, Romann said: "He brings a strategic element to the table. … He brings client relationships."

Grill was attracted by the shop's branding smarts and media-neutral approach to advertising. "I see myself as a coach in a way," he added. "I appreciate the benefit of having good process."

Grill joins The Romann Group as it welcomes two new clients, both awarded after reviews: G-Log, a software company in Shelton, Conn., and customer-service firm ServiceWare of Parsippany, N.J. Each claims billings of $3-5 million.