The Romann Group, adding to its growing stable of Net-driven clients, has won ad duties for two Web companies with combined billings of $15-20 million: HeartWaves.com and RadioWoodstock.com.
The shop, based here, beat out three undisclosed finalists to land RadioWoodstock, an account worth $10 million; HeartWaves, with billings of $5-10 million, also considered three other undisclosed shops.
About half of the agency's clients are Net-related, including High Speed Access Corp. and AdOne. The Romann Group claims billings of more than $100 million.
RadioWoodstock was impressed by the shop's Web site, which offers views on advertising and media, as well as its work for Cablevision Systems Corp. (for Optimum Online) and VH1 (for Storytellers), said Gary Chetkof, president and CEO of the Woodstock, N.Y.-based company.
"These guys were head and shoulders above everybody else," Chetkof said. "It was that synergy that you really look for."
RadioWoodstock, a division of Woodstock Broadcasting Network, offers music in four genres and plans to expand to eight by next year.
In addition to requests, the site provides editorial, chat rooms and shopping.
HeartWaves, based in Tewksbury, N.J., touts the benefits of heartrate variability. It also gives advice and helps consumers track their progress. "It is looking at the whole fitness craze from a more sensible point of view," said agency creative director Gad Romann. "This is all back to basics." K