This year just keeps getting better for Gardner, Geary, Coll & Young.
The San Francisco shop has tallied a string of account wins of late. But the capper came in the last few weeks, when it snared the accounts of Concentric Network and iGo.com.
Concentric, San Jose, Calif., provides online services such as Web hosting for small-to-midsized businesses; iGo.com, Reno, Nev., is an e-tailer of accessories for businesspeople on the go. They separately awarded their accounts to GGC&Y after reviews of undisclosed Bay Area shops [Adweek, Oct. 25]. Concentric's account is worth an estimated $50 million; iGo.com's is worth $9 million.
The agency will be responsible for helping to drive the client's co-branding initiatives, and building recognition among its target customers.
"GGC&Y [is] nimble enough to drive our overall corporate branding," said Mark Fisher, svp of marketing at Concentric.
Agency president Bob Gardner said that nimbleness is what has helped fuel the agency's growth. Its work for companies such as Reel.com and Webvan demonstrates the shop can work on "Internet time," he said. At $140 million in billings (including the two latest account wins), GGC&Y is one of the largest independents left in Northern California.
"Our experience with online companies positions us to succeed in seizing mindshare for Concentric's ... e-business services," said Gardner.
Indeed, dot.coms have helped the shop shoot up the billings ladder. Besides Reel.com, GGC&Y works with DoveBid.com, eHealthInsurance.com and More.com. (After launching WebVan in San Francisco, GGC&Y resigned the account when the client said it wanted a shop with multiple offices around the country.)
"We have a track record that shows we can do really creative work in categories that typically don't lend themselves to it," said Gardner. As evidence, he points to the shop's campaigns for Delta Dental and the State Compensation Fund Insurance.