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Nice buns may not count for much when grades are handed out at most schools. But they may help you get better marks at The French Culinary Institute, claims a new ad for the culinary school.
The copy goes on to tout the New York-based institute as a launching pad for a career in the world’s top restaurants.
The ad, created by Planet Central, an agency based in Westfield, N.J., and Richmond, Va., cites reasons why great pastry chefs pick the institute over its competition.
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