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Stephen Rogers, new evp and director of business development at gkv communications, is a self-described “generalist”—and has the résumé to back it up.
The 52-year-old Welshman, formerly president of Chess Communications in Baltimore, started out as an art director and also has been an account executive, a media buyer and an agency owner. “Having my roots in creative has made me a better advertising person,” Rogers said. “The successful client-agency relationship is one where there’s no barrier between media, account management and creative.”
Rogers reports to Roger Gray, president and CEO of gkv in Baltimore.
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