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Roffer Joins Maine Agency

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Laura Roffer has joined marketing agency Via as a senior account manager. Roffer will be responsible for Banknorth's direct marketing activities at the shop. Prior to joining the Portland, Maine-based independent, one of the region's largest players, Roffer spent 15 years with CPS Direct in Woburn, Mass. She has also held posts at mutual funds giant Fidelity Investments in Boston.