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BOSTON Clarke Goward emphasizes Rockland Trust’s regional roots and commitment to community service in ads breaking this week. The campaign pokes fun at competitors that claim to be local, but are actually based far from New England.
Radio ads find one customer unable to communicate with the staff of his hometown bank, who all seem to speak in other languages or with strange accents, while another is flown to different cities to resolve a question about his family savings account.
The
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