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DALLAS The Loomis Agency said it has picked up the creative portion of the Rockfish Seafood Grill account without a review.
The Dallas-based restaurant chain, which has created advertising in-house, will continue to handle media.
Client director of marketing Christine Gardner said the chain is a “fast-growing concept” that needs an agency to “focus on the brand.”
The client currently uses the tag, “Great seafood. Not a lot of clams,” but expects future work from Loomis to focus on its freshness and quality, Gardner said.
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