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Category marketing experience led to Rockett Burkhead & Winslow winning the account of Salix Pharmaceuticals.
The Raleigh, N.C., agency, which has doneproject work for GlaxoSmithKline, outperformed incumbent FCB Healthcare and Regan Campbell Ward, both in New York, for the business-to-business account.
Annual billings are undisclosed.
“RB&W has already proved to be a valuable resource to us,” said Salix brand director Daniel Lundberg in a statement. “The team provided strategic insight that will prove essential to the brand’s future success.”
Salix markets two prescription drugs for the treatment of gastrointestinal diseases.
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