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Rockett Burkhead & Winslow has been awarded Reeds Jewelers’ marketing business.
The Raleigh, N.C., agency outperformed incumbent Atlantic Coast Advertising of Wilmington, N.C., and two undisclosed finalists believed to be from Boston and Philadelphia.
“We’ve built the critical mass,” said Alan Zimmer, president and chief executive officer of Reeds, which is headquartered in Wilmington. “Now we believe that Rockett can deliver strong, consistent marketing programs.”
Billings are $5 million, a figure that will underwrite the agency’s creative, media buying, interactive and direct mail duties.
“We are starting immediately on three critical initiatives—reinforcing the brand, strengthening the customer relationships and devel-oping promotional programs to enhance market share,” said agency co-CEO Scott Burkhead.
Reeds, the ninth-largest retail jeweler in the U.S.,
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