Rockett Burkhead & Winslow Rebrands Itself

Shop Drops Lewis From Corporate Identity, Forges Future Strategy
ATLANTA–In what it promotes as a “positioning for the new millennium,” Raleigh, N.C., advertising and public relations agency Rockett Burkhead Lewis & Winslow has changed its name to Rockett Burkhead & Winslow.
The new corporate identity reflects the absence of ex-partner Steve Lewis, who left the agency five years ago, as well as the shop’s effort to rebrand itself. The move comes one month after the appointment of new president Dan Dahlen and coincides with a newly designed logo and Web site.
“We left [Lewis’] name in the agency for a time, because it was the company’s brand,” said Don Ingle, vice president of public relations at Rockett Burkhead & Winslow.