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Jerks play a useful role in advertising—not in adagencies, you understand, but in the ads themselves. We meet one such character in this spot on the joys of getting Road Runner’s high-speed Internet hookup installed. The spot opens with a business meeting. As the big boss is orating, an underling’s cell phone rings, and everyone glares at him. But he’s got an excuse: “Sorry, we’re expecting.” Speaking to his wife, he says, “Now!? I told you I wanted to be there.
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