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Bartle Bogle Hegarty has landed national corporate-image duties for Road Runner, a division of Time Warner Cable that provides Internet access via cable lines. Spending is estimated at $15 million.
Road Runner hired the New York shop following a review that began with 12 agencies and came down to BBH and two other undisclosed shops, sources said. The assignment includes creative and media; Road Runner also uses other shops on a regional basis. Incumbent Shepardson Stern + Kaminsky, here, will continue to work with Road Runner on a project basis.
BBH’s first work—a TV campaign—is expected to break in April.
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