The road to find the right political slogan for | Adweek The road to find the right political slogan for | Adweek
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The road to find the right political slogan for

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The road to find the right political slogan for this year's midterm elections has been riddled with potholes. Before Democrats settled on the current "New Direction for America" as their tag, they took aim at the GOP with "Culture of Corruption," "Culture of Cronyism," "Do-Nothing Congress" and "Rubber-Stamp Congress," as well as the more-positive "Together, We Can Do Better," "Together, America Can Do Better" and "Six for 'O6." As The Washington Post's Dana Milbank acidly commented, "The Democrats have had more 'New Directions' recently than MapQuest." Across the aisle, the Republicans haven't really adopted a formal slogan, instead leading the electorate to believe that voting Democratic is the equivalent of driving off a cliff. Adweek asked copywriters Jamie Barrett, Mark Fenske, Jeff Kling and John Schofield to provide the parties with some direction. The resulting slogans—some serious, some just plain hilarious—will get tongues wagging, and who knows, maybe they'll spark an idea at the parties' headquarters. —Wendy Melillo