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It’s no bull. Winston Cigarettes has put the creative portion of its estimated $37 million account in review.
Incumbent Long Haymes Carr in Winston-Salem, N.C., confirming the review, estimated the account to be worth $37 million in billings.
Winston, a division of R.J. Reynolds Tobacco, also in Winston-Salem, has lined up several contenders. Long Haymes Carr is defending and is believed to have presented last week, sources said.
Doe-Anderson Advertising in Louisville, Ky.; SFGT, Philadelphia; and an unnamed shop are also in the review, said sources.
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