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Virtual Agency Changes Specialty of House to Direct Response
DALLAS-Branching out beyond a high-tech communications niche,
Rizzuti Beckman & Lyman is shelving its name and virtual agency status to bulk up as a direct response specialist.
RB&L president John Rizzuti unveiled plans last week to change the shop’s name to Rizzuti.com and secure office space for an agency previously operated via cellular telephones and e-mail from his home in Carrollton, Texas.
“About six months ago, we took a real hard look at the company,” said Rizzuti, “and felt if we didn’t make some changes, our company was really going to start suffering.”
Rizzuti said he believed the agency could develop new capabilities in online media (such as “rich media,” or encompassing banner ads which do not click through to new Web addresses) and add more consumer accounts.
The new Rizzuti.com
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