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Rives Carlberg will be taking to the fields with its win of Mahindra tractors’ $1-2 million advertising account.
The Houston agency won a three-way review over local shops BRSG and Fellers. The agency selection is the first for Mahindra USA of Tomball, Texas, whose Indian parent company is the third-largest seller of tractors in the world.
“We did a ton of research in the tractor category,” said agency president and chief executive officer Chuck Carlberg. “Our research showed it was all about the land.
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