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DALLAS The Houston Texans are ready for the 2004 NFL season in Rives Carlberg’s multimedia campaign featuring interviews with various team players, the shop said.
Launched on Monday, the “We’re ready, are you?” push promotes the team’s passion for football in black-and-white documentary-style TV spots created by the Houston-based agency.
The first spot opens with team members like Gary Walker and Kailee Wong offering quick testimonials of what motivates them on game day. “In the fourth quarter, you don’t think about getting tired,” Walker says.
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