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At first, the writing appears to be in Sanskrit. But look again—the English words “inner peace” actually are showcased in the first print ad by Oasis for the Government of India Tourist Office.
The execution, which broke last week for the New York-based client, shows a peaceful scene of a man paddling his flower-filled boat down a river. The copy reads, “One billion people. One thousand languages. And a surprising number of places to seek inner peace.”
The work bears the tagline, “Eternally yours.”
The ad is supposed to appear “exotic but not foreign,” said Paul Bernasconi, creative director and partner at the New York shop.
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