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Retailer Is Impressed by Richmond Agency’s Category Experience
ATLANTA–Retail experience and some good old-fashioned Southern charm helped Barber Martin & Associates of Richmond, Va., top three New York agencies for the Ritz Camera Centers account.
The $60 million shop will handle all broadcast creative and national media placement. The retailer will continue to do its print advertising and catalog work in-house.
Competitive Media Reporting listed total expenditures of $10.4 million for Ritz in 1998. An ad industry source projected Barber Martin’s billings will amount to $3-4 million.
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