The Rise and Falls of Miller's 'Dominoes'

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NEW YORK Young & Rubicam lined up and then knocked down some 160 people in its “Dominoes” corporate image spot for Miller.

The 60-second TV commercial from the Chicago shop, which broke nationally on Sunday, begins with a man on the street falling forward into a person in front of him. Before the end of the spot, the chain of falling people has stretched through an office building, a bus, a train station and into a bar, where a Miller Lite-drinking man suavely steps out of the way, all to the tune of Devo’s “Freedom of Choice.”

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