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NEW YORK RipeTV, an online video hub/on-demand cable network aimed at young men, has inked a deal with Cinemax to launch Max Effect, a stand-alone channel from the pay cable network that went live on its Web site on Oct. 17.
The distribution partnership marks the first such digital content licensing deal for Cinemax. RipeTV.com’s Max Effect channel now features a variety of snippets from Cinemax’ original series, such as the late-night, Las Vegas-set Sin City Diaries, as well as the interview shows 60 Seconds With and Max Tour Stories.
According
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