RipeTV, Cinemax to Launch Max Effect | Adweek RipeTV, Cinemax to Launch Max Effect | Adweek
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RipeTV, Cinemax to Launch Max Effect

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NEW YORK RipeTV, an online video hub/on-demand cable network aimed at young men, has inked a deal with Cinemax to launch Max Effect, a stand-alone channel from the pay cable network that went live on its Web site on Oct. 17.

The distribution partnership marks the first such digital content licensing deal for Cinemax. RipeTV.com's Max Effect channel now features a variety of snippets from Cinemax' original series, such as the late-night, Las Vegas-set Sin City Diaries, as well as the interview shows 60 Seconds With and Max Tour Stories.

According to RipeTV officials, all content on the site is edited to meet typical TV-14 ratings standards, and therefore no nudity or questionable content from Cinemax's programming will appear on the site.

As part of the new partnership, RipeTV will drive some viewers to Cinemax.com. Max Effect content has also found its way onto YouTube as part of RipeTV's previously existing partnership with the site.